If you are running a blog having no or little presence on social media networks such as Facebook, Twitter, Google Plus, Pinterest, etc, then, literally, you are wasting your efforts. Social media presence is essential for any blog because it is a great source of driving traffic to it. The other ways of driving traffic to your web are not difficult only but costly too.

And, it is not just about the traffic, a blog should have strong presence over social media platforms to increase the engagement with its readers. It is because, on your blog, readers are simply visitors for you and for them you are just an author or blogger.

Ways Social Media Can Increase Blog Engagement

However, in order to create strong bond between you and your readers, you have to get to know them in personal. When it comes to know someone, who you do not know, more closely there is nothing better than social media portals.

There are various ways in which you can use social media to increase engagement with your readers. However, following are some surefire ways to get your desired goal achieved.

1. Invest Your Time:

The first and foremost thing that social media will require to grow readers’ engagement is your time. The more time you will invest on social media networks, the quicker you will be able to create strong bond with your readers.

However, before you invest your time, try to learn some effective ways such as how to make your interaction productive? What time you can get maximum interaction with your readers?

Once you have answers of these questions, now it is the time to decide how much time you will be going to spend. Allot specific time duration and make sure to spare that time for your social media blog readers only.

2. Deliver Information:

If you really want to increase engagement on blog via social media networks, then it is must to deliver the information to your readers. The information, posts, links and infographics that you are sharing on social media profiles should be fresh which means that tell them something that have not come across their eyes.

If you are creating and publishing posts on basics of your industry, you are likely to get no response from your social media blog readers. Therefore, whenever you sit to write on something, make sure to research well on the topic. Try to pick up a topic from latest developments in your niche to compose blog post on. The trending topics are likely to receive great response from the readers.

3. Learn To Interact:

Last but not the least that you need to do is to learn the art of interacting with people on social media networks. There are different ways of interacting with people depending upon the social media you are using.

Suppose, you are using Twitter to increase your blog interaction, then you must know what functions ‘@’ (mention) and ‘#’ (hashtag) are and how to effectively use them. In case you are not aware of these basic functions of Twitter, you may not build engagement with audience no matter how many tweets you have posted.

Bottom Line:

All in all, there are no formulated techniques which can help you increase blog engagement via social media. All you need to do is to experiment different techniques and see which one is working for you.