A Beginner’s Guide To Performing SEO Audit Of A Website
Performing Search Engine Optimization (SEO) audit of a website is not an easy call, at all, as it requires in-depth analysis of different factors both on-page and off-page. And, in order to analyze those factors, it is important to devise a structure depending upon the goal you wish to achieve.
In past, web owners used to hire SEO professionals for doing SEO audit of their website as they were unable to do it on their own due to lack of information available on it. However, nowadays, one having a little bit knowledge and understanding to the basic terms of SEO can easily do audit of his website by following the guides available over the internet.
When it comes to follow a guide, there are many but not all of them are easy-to-understand which creates complications in implementing the steps told in it. However, the given step by step guide is meant in a way that, even, a beginner can easily understand it and perform complete SEO audit of his/her website.
1. Web Accessibility:
The first and utmost thing that you must begin with is to check whether your web content is accessible to search engines or not. You can check which content is made available to search engines for crawling and which not by analyzing the robots.txt file, usually saved on your web server. This problem is usually occur when you accidentally change this file and restricts the search engines to crawl your web pages.
A silly mistake can restrict search engines to crawl your website which means that your website will not be shown in Search Engine Results Page (SERP) no matter how hard you have done work on its optimization. However, this problem can easily be fixed by using Robots.txt Checker Tool.
2. In-Text Linking:
Another important factor that you have to analyze for SEO audit of your website is in-text linking. It is an important tool to increase the rankings of your web in SERP. Internal linking among posts and pages helps you get better rankings and enable the search engines to crawl and reach maximum pages of your website. In case, you forget to in-link some pages with other, search engine bots will be unable to crawl them. And, therefore, your published content will be unable to drive traffic from search engines.
One of the most important factors for doing SEO audit of your website is to check its performance. Your website should not be that much heavy that it takes more than 5 seconds to load no matter whether you are accessing it from a desktop, laptop, mobile or tablet.
The website performance can be easily monitored by using the Google Developers tool which stores different parameters of your web including the time it takes to get load and displayed on browser. No matter how beautiful your website design is, if it is taking more than 5 seconds to get load on device, people will likely to move on to another website.
4. Web Indexing:
Last but not the least is the indexing speed of web i.e. how fast the post you have published on your website is indexed in search engines. The more quickly your posts are indexing, the higher will be the chances of your web of getting listed on top positions on targeted keywords. Following are the few terms which you can use to check indexability of your web in Google.
a) your brand name