It is definitely not easy to attract and keep a large number of visitors to your website or blog, especially if you’re a concerned website owner or a blogger who cares about the bounce rate of his website. It refers to a visitor who lands on one of the pages of your website and then bounces away or leaves that page without visiting other pages. A “bounce rate” is the total number of bounces or the percentage of visitors who entered your website but bounced or left the site immediately.

web-page-bounce-rate

When it comes to bounce rates, the goal of any website owner is to reduce them. A reduced or decreased bounce rate means that people are visiting and showing interest not only in one page, but in other pages of your website as well. Decreasing the web page bounce rate is important for getting better search engine rankings as well. If the bounce rate is high, your website will be ranked low on the search engines. On the other hand, if your bounce rate is low, you will get a higher rank. Here are a few ways by which you can reduce the bounce rate of your website:

1.    Clear Website Layout

The layout of a website plays an important role in the web page’s bounce rate. A clear website layout will enable the visitors to easily find the information they are searching for. In addition to that, the navigation path should easily lead the users to the page they want to visit. If the layout of the website is complicated and confusing, users will avoid staying at the website and will leave it immediately. You should include drop-down menus at the top of every web page so that visitors can easily search and navigate through the website.

2.    Break Up Long Posts

One more way to decrease the bounce rate is to divide long posts into a series of two or more posts. Posts that are too long create confusion for the readers and so they move away from the topic. Breaking up a detailed post into a series of short posts of 600 to 700 words will help you get more page views, thus reducing the bounce rate of your site. Starting a series post will not only reduce the bounce rate, but it will also help you get links form other websites and bloggers.

3.    Load Time

A website having a speedy load time will contribute greatly in reducing the bounce rate and increasing the page views. It is suggested that a web page shouldn’t take more than 5 seconds to load. If the loading time is slow, visitors will move away from the website right away. Therefore, your web page should not include heavy graphics or images as it will contribute to poor loading time.

4.    Related Posts

Always include a list of related posts at the end of your article so that users can easily explore more relevant pages of your website. If users find your article attractive and worth reading, they’ll start searching for similar interesting posts to see what other stuff you’ve got on your website. This will enable the visitor to stay for a longer time on your website.

5.    Internal Links

Often there are links on a web page that connects you to other posts or pages in the website. These are called internal links. These links are used to lead the visitors to various other pages on the website. It is advisable to use it within your post, for example, if you’re writing a specific recipe, you can remind your old readers with a link in your post, telling them about the recipe you posted last year. Internal linking gives the visitors more visibility to read your old posts.