Newsjacking – A Technique To Infuse Your Brand With Hottest News
Newsjacking can be simply defined as a process of injecting your own views and ideas into a breaking news to get maximum coverage of your brand or product. It has made a lot easier for the internet marketers to pin their blogs at the top of the search results with this technique.
Although may seem an easy task to accomplish, but in reality it is not. One has to be very good at writing so that he can easily inject his perspectives or take in the hot news to get coverage and maximum exposure in online world. Here are some phenomenal tips that can help you get maximum exposure of your product though newsjacking.
1. Be Up-To-Date:
The first and the most important thing that you must pay attention to while branding your product through newsjacking is to keep an eye on the latest happenings in the world. You will have to search a lot with several different resources like search engines to see what news or trends are happening.
It is undoubtedly a difficult task to keep on searching for the breaking news in which you can easily inject your views and ideas to market your product. However, you can be a savvy researcher by subscribing to the RSS feed of the websites. Also, you can create alerts to get notification when something big happens in the industry you are associated with.
2. Be Perspicacious:
One of the most important things that you will have to take care while newjacking is to judge and pick up the right breaking news to market your product. You should not take advantage of the sorrowing news such as news of Natural disaster, death of celebrity, brutal killing of children in schools, etc. Choosing such news for branding your product would be a very bad call and the efforts that you have made on it will be ruined.
3. Be Very Quick:
Another thing that can help you make the most of the efforts that you are putting in for the newsjacking is to be very quick while publishing the breaking news after infusing your brand with it. It is because you are not the only one who is keeping his eye and waiting for the breaking news to market the product. So, the one who has done it first and fast will be the only one to get the desired outcomes out of it.
4. Be Fair:
You should also be fair to your audience which means that you have to make sure that the news in which you are going to present should have some relevancy to your product. Editing news which has nothing to do with your product or service would be a worst decision and it may also turn off your audience.
5. Be Wise:
Last but not least, pick up and integrate your topic-related-keywords while newsjacking. It will help you improve your search ranking results and pin your web in a better position on SERP. Failure to include the targeted keywords will leave you empty-handed and all the efforts that you have made on it will be wasted.