Google’s advanced search engine operators are extremely useful when it comes to narrowing down your search find the exact information you are seeking. While conducting a search, these shortcuts or queries can save you a lot of time if used properly. In other words, they help make our searching more “smarter.”


These search operators help businesses determine their competitive environment and evaluate the degree or extent of work required by an SEO campaign. The advanced search operators allow users to search specific parts of a website to find even more specific information. Given below are some of the top Google’s basic and advanced search operators that are most commonly used by every SEO:

1. “keyword”

The site search operator is used to search a specific term within a specific website. By typing “keyword” in your query, you are requesting Google to search within a specific website for a particular keyword. Google then returns results solely based on that website. This operator is best for searching niche-specific blogs or web2.0s for commenting or link building.

Example: “online marketing”

2.    Link:

The link search operator shows the number of inbound links to a specific website or webpage. It displays all the websites linking to a particular webpage.

Example:  link:

3.    Cache

Typing displays a snapshot of the webpage as it appeared when Google last crawled it. It shows Google’s most recent version of a webpage that it has in its cache.


Typing “keyword” displays the keyword or the term highlighted in the cached content. The search results only shows the pages that include the search term or keyword entered in Google search.

Example: “online marketing”

4.    Info

This search operator provides a variety of data about a particular website or webpage.

For example, if you type info:, Google will display information such as the most recent cache of the page, other similar web pages to the website, web pages that link to, web pages from the website and web pages that contain the term “”

5.    Related

The related search operator shows results that are related or similar to the content of the website you enter in your search query.

Example:  related:

6.    Allinurl

The “keyword” shows all those pages in search results which have been indexed. If a particular web page is indexed, Google will return the page in its search results. On the other hand, it will show no results if the page isn’t indexed.

For example, if you type facebook, Google will display only those pages that include the search term or query “facebook” in the page address or URL.

7.    Allinanchor

This search operator displays search results based on keywords that are only used in the anchor text or linking text of other websites. In other words, this search operator filters the search results in such a manner that Google ignores the real content of the web pages, but rather focuses its search on the keywords that other websites use to refer to it.

For example, if you type allinanchor:facebook, Google’s results will be restricted to only those pages that contain the search term “facebook” in the anchor text or in the links to the page.

8.    Allintitle

The allintitle search operator shows results containing a list of websites that include the particular search query or keyword in the title of the page.

Example:  allintitle:online marketing

9.    Allintext

The allintext Google operator displays results containing web pages that include the particular keyword or search term in the body or text of the page.

For example, typing allintext:online marketing will show only those pages that contain the word “online marketing” in the text.

10.    Define

The define search operator provides a well-detailed definition of the search term.

For example, typing define online marketing will display search results containing the definition of “online marketing.”

11.    Filetype

The filetype search operator filters search results based on documents of specific file formats. This search operator is a true time saver.

For example, if you want to search pdf documents on online marketing, typing filetype:pdf online marketing will show results containing only pdf files on online marketing.

12.    Daterange

This limits search results to pages that were indexed by Google during a specified date range.

Example: “online marketing” daterange:2454759-2454762