“Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business”Michael Gass, Business Consultant for advertising agencies

With the advent of social networks like Facebook and Twitter, social media activity has become increasingly invasive among internet users. In recent years, social media channels have seen a dramatic surge in the amount of users that use these channels persistently via cross-devices like tablets, smartphones, etc.

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As marketers have come to notice that this ever-evolving mediums are now offering new landscape filled with opportunities to influence potential customers more efficiently, they amended their marketing strategies in line with new social media trends.

Until recently, marketers considered social media marketing only as a side-line strategy to their marketing endeavors. However, once they realized the pressing its need, they are now implementing these new strategies as primary tools of marketing.

It is also important to understand that SMM works in a fairly different way than other marketing tools or tactics. Though some marketers believe that direct marketing should be the key no matter what tactic you use to drive potential customers. However, SMM doesn’t main work in this manner. To see guaranteed results out of your SMM, you need to shift towards the old-school method, i.e., word-of-mouth publicity.

For instance, according to a study, more than 25% of users claim that they give more consideration to friends’ recommendation than to the annoying ads or banners that are often displayed on sites or social pages. Therefore, when it comes to social media, you need to take a different route to make this strategy works more efficiently in your favor.

Without further ado, let’s take a look at these trends:

•    Mobility is the Vogue

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Ever since the era of smartphones and tablets has emerged, more and more users now prefer to surf the World Wide Web on-the-go. At first, desktop computers were used to be given preference. However, with the increase in mobile applications, researchers observed a huge shift towards mobile tools. Even in the developing regions, users shook off their traditional devises, PCs, for mobiles. This is the reason that marketers should deliver quality content which is mobile-tailored and easy to navigate.

•    Blogging, Blogging and Blogging!

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Blogging is not something new in the social media trends. It’s been there for quite some time but got popularity in the last few years. According to study, researchers claim that more than 62% of marketers want to study and understand more about this medium, i.e., blogging. It provides the marketer with a great way to demonstrate their expertise in their area and attract potential consumers. In addition to that you get to interact with directly with some prospective leads as well.

•    Monetize Your Videos

online-video-trend

Youtube has incited the dormant flame of video sharing among most enthusiastic users. According to a research it’s been found that over 72 hours of videos are shared on this video sharing site each day. As a marketer, if you want to acquire instant promotion, then make a viral video. There are other sites as well that can be explored for video marketing.

•    Let Images Do The Talkin’

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As the saying goes, “an image is worth a thousand words”, with image sharing sites like Instagram and Pinterest, this saying has become more realistic than before. This activity has confirmed one thing to the marketers that internet users insanely love to share and read posts with images. Many brands have already created their Pinterest profiles for smooth lead engagement with their consumers.

Social media is the next big marketing venue for both online and offline marketers. This is the reason every marketer should turn to these channels for direct engagement and lead generation.

So, have you shifted your marketing strategies towards these growing trends? Or, do you have more trends to suggest?….