6 Efficient Ways Of Ecommerce Content Marketing
Integrating a colorful and attractive theme and showcasing a large variety of products are not enough to make your online store get more sales. The content written in title or description of products, promotional banners or any other thing plays a vital role in enticing your visitors and converting them into buyers.
Therefore, you must focus on content you are publishing on your online store. There are many aspects that can help you market you content properly. However, given below are some efficient ways of e-commerce content marketing.
1. Build Relation With Audience:
While writing content for your online store, you must be focused to build a strong relationship via your articles. It is because 70% of the customers are more likely to know about a company or brand through the articles published on its website as compared to the ads displayed. Also, the content is the most important thing when it comes to increase followership on social media platforms be it Facebook, Twitter, Google Plus, Pinterest, etc. Try to build branding, familiarity and loyalty with your content and you will see a significant difference in your business.
2. Provide Your Customers A Better Experience:
The content you are publishing on your e-commerce site must be written in a way that it providers your customers with a great user experience. According to a survey carried out on behavior of online shoppers, it is seen that 86% of the consumers pay more for a better customer experience.
Mostly, customers get confused which product they should buy and which they should not and you need to help them out. Therefore, you do not only have to provide them with buying options, but you also need to help them decide which product fits them best, by listing different functionalities and features of the showcased products.
3. Give A Reason To Revisit:
If you are producing content which is only focused on selling products, then you are not providing your visitors a reason to revisit your store. You have to come up with content written on interesting topics which helps solve their problems. It is because the content written to solve the buyer’s problems is far better than that of written on products.
4. Be Active On Social Media:
A good way to market your content and to make the most of it is to be active on different social media networks. Platforms like Facebook, Twitter, Google Plus, Pinterest and many others are a great source of getting loads of traffic. The social media counters that you have integrated in your online store have a great impact on the new visitors. The higher your social media counters will be, the more credible you will become for the new visitors.
5. Write In Your Audience Language:
One of the most important things is to write web copies in the language of your audience. Writing in their language will help you get connected with them. Let the keywords be. Try to pick the general words while copywriting.
6. Email Marketing:
Email marketing is yet another great way of e-commerce content marketing. All you need to do is to compose an attractive email marketing template and you will observe a significant difference in your number of sales.