In order to increase the reader engagement and reduce the bounce rate of any website, you need to measure and analyze the behavior of visitors with it. When it comes to determine user behavior, you need to integrate analytics tool to your website. Analytics tools are basically designed to determine the visitor behavior with website and to make changes for making it user-friendly.

When it comes to ecommerce website, analytics plays more important role. Without analytics, it will be hard for the business owner to determine which product is getting more sales and which product is getting less, which area needs changes to generate more sales, from where the visitors are coming, which keywords are driving traffic to your web, etc.

Analytics Tools For Ecommerce

There are many analytics tools available online which you can integrate in your web. However, not all of them are good to use. In order to save your time that would have been wasted in searching the top analytics tools, I have researched and composed a list of best tools that can be integrated in your online shop to determine user behavior and maximize your sales.

1. Google Analytics:

When it comes to analytics tool, Google Analytics is the most widely used and efficient analytics tool available over the internet. Available for free, this tool is feature-rich having every feature that you may be willing to have in order to determine visitor’s behavior. However, it is usually a few hours behind. Therefore, you cannot get real-time analytics reports with it.

2. Piwik:

Piwik is yet another great analytics tool available for free. Unlike to Google Analytics, it is capable of monitoring and generating user behavior reports in real-time. Some important information that it will provide you regarding your ecommerce website includes top keywords in search engine, region and search engine from where the visitors are coming, popular pages, posts and/or products on your web, visitors online, which post having more hits, and some other useful data.

3. Clicky:

Clicky is also a renowned analytics tool which can be integrated to an ecommerce website to gather useful information regarding the behavior of visitors with your website. Dissimilar to other analytics tools, it can generate reports on the up-to-the-minute user activity on your website. The comparison tool makes it easier for you to determine whether the changes you have made are adding value to your website or not.

This tool comes with a magnificent tool of monitoring what people or your consumers are saying about your online shop on Twitter. It has both free and paid version. However, the free version will have fewer features and in order to unlock all features of this tool, you will have to buy its premium account.

4. WebTrends Analytics:

If you are not satisfied with the brief traffic and user behavior reports, then you must think about integrating WebTrends Analytics in your online store. This analytics tool is best for those online shop owners who want to have a look at every insight of their online business including number and region of visitors, from which search engine they are coming and on what keywords, top pages, posts and/or products of their website.

Along with the web analytics, it will give you traffic behavior report of users who are accessing your web via its mobile app. Also, you can have activity report of how your consumers are interacting with your Facebook Fan Page. This tool comes in different tiers with varied pricing depending on your business size and number of visitors of your online store.