Logo makeover is nothing new in the world of cut-throat business competition. Prominent businesses often do that to stay ahead of their competitors while swinging with the current trend. In the last few years, many leading organizations have given their brand-identity a refreshing look and feel like Twitter, Microsoft, etc. By seeing others evolving their business and their brand-identity, eBay also decided to inform the world about its evolution by presenting a neat, improved logo.

New Logo


Old Logo



After a whole decade and a half, the leading online auctioneer finally decided last year to freshen-up their iconic yet ugly (jumbled-up) logo by un-jumbling it thereby giving it a tidy yet attractive form. Though, the new logo of eBay cleared-out the messed-up look, but it still dons the same color-scheme as it had before: red, blue, yellow and green. Moreover, if you look at it you’ll also notice that the letters still connected to each other, i.e., touching each other. According to the eBay’s President Devin Wenig this represents “connected and diverse eBay community”.

Eighteen years ago, eBay unveiled its business to the online world as a leading auctioneer where people can literally buy and sell anything they want. They have since helped over millions of savvy buyers and shoppers worldwide thereby changing the way people all around the world used to shop for goods and services they need.

Nonetheless, just like other evolving businesses, eBay also wanted to do more than that and show the world that it can evolve as well. This is the reason they revealed their new logo reflecting the evolution of their business to a more fixed-price merchandising. According to Mr. Wenig “Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special”. However, he further added to his statement, ““But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.”

Another reason for their development is the tough competition they are having due to Amazon, which is another Giant in the same niche. Nonetheless, by this bold-step they are one-step closer to becoming more popular than any other competitor in this niche.