Copywriting Guidelines –The Art of Positioning Your Product
Copywriting is basically an art of positioning your product in a way that magnetizes potential customers or leads. It must be robust enough to prove that your product is unparalleled in all aspects compare to your competitors’ products. Else, you may lose your leads.
Since, it is such an important task; it must be carried out precisely and proficiently. However, it is easier said than done, especially, if you are new to it. There are several factors that you have to keep in your mind while writing it. In order to help you out, I am sharing some helpful guidelines which will assist you in writing and making it an extraordinary one.
1. List Down The Advantages Of Your Product:
The first and foremost thing that you must do before you start copywriting is to note down all the advantages and benefits of your product. Noting them down will assist you in mentioning them accurately in the document. Also, it minimizes the chances of forgetting to mention the advantages which can attract your consumers to buy it.
2. Note Down The Weaknesses Of Your Competitor’s Product:
Once you have listed down the advantages and strengths of your product, now is the time to note down the weaknesses of your competitors product. It will help you compare your product with the competing product in market. With the help of such comparison, you can create a very good and clearer image of your product in the mind of targeted consumers.
3. Target Your Audience:
Another important factor that can help you position your product appropriately is to know the targeted audience. You must know accurate information about your audience, such as gender, age, ethnicity, interest, profession, etc. These things will help you format the content in a manner which can easily attract them.
4. Keep It Clear And Simple:
One of the most important things that you must take care of while writing a copy is clarity as well as simplicity. Do not use jargons or jeopardizing sentences that can make it harder for your audience to understand. Lack of understanding may turn off your customers which will ruin the efforts that you have made on it.
5. Tell Them What’s In It For Them:
Another thing that you must include in your copywriting is to tell your prospected buyers what your product has for them. Tell them how it is the most appropriate and suitable product for them. Let them know the facts that can astonish them. Surprise them with its features and represent all these things in such a way that it is the only product with the mentioned features.
6. Don’t Include Too Much Information:
One more thing you must pay attention to while describing your product is not to include too much information. Here, too much refers to the information that has nothing to do with the consumer and can be read in the manual of the device that he will get with it –if purchased. Adding lengthy notes will make it look boring and dull and the consumers will turn it down without wasting their precious time on it.
7. Call To Action:
The aim of writing such piece of paper is to get some response from the targeted audience. However, it should be done in an appropriate manner and must look like a request rather than an order.
Last important step that you must carry out very carefully is to proofread it. It includes the rectification of the spelling, structural and grammatical mistakes that you may have left in it. Also, replace the words and sentences that are creating resistance in its readability. Leaving any of these mistakes in your copywriting may create confusion among your audience.