5 Things Competitive Analysis Has Taught Us About Blogging
Most of us consider our competitors as our enemies especially when it comes to take top position in same niche in Search Engine Results Page (SERP). There are, for sure, many downsides of the competition. However there are few upsides too. There is a lot that you can learn from your competitors if you have a close look at their strategies by carrying out a competitive analysis.
You can learn something that your rivals know and you not. Also, you can refrain from doing such things that have affected your competitor’s business negatively. Following are few things that you can learn in blogging by carrying out in-depth analysis of your competitors.
1. Keep Your Blog Updated:
The first and foremost thing that can keep you ahead from your competitor’s web is to keep your blog updated as often as you can. Updating your website is an essential element of being ahead from your competitor. A good way to update yourself and website, as well, is to create an alert of your niche in Google, Yahoo or any other search engine or website you follow. The blogs who post something which is happening are likely to receive instant, organic traffic which helps them to get better rankings in future.
2. Quality Content:
If your competitor is receiving more traffic than your blog, then he must be publishing quality-content posts. Quality content is also an important thing that can bring your blog on top in your niche. It is because people are not interested to read something that they have already read thousand times. Especially, the blog-readers are much likely to read something fresh, something that has not come across to their eyes before. So, before you post anything on your website, make sure that it is of quality. Else, all the efforts that you will be going to make will be wasted.
3. Social Engagement:
Genuine followers are likely to get engaged with the blog author, they follow, on social platforms. Also, they want their friends, followers and colleagues to read the blog they follow. Therefore, you must keep this factor in your mind and install social sharing and following widgets on your blog. The more audience you will have on social platforms, the more are your chances of getting ahead from your competitor.
4. Marketing Your Blog:
One of the most important factors to beat your competitor is to market your blog. When it comes to digital marketing, there are numerous ways to do it. However, not all of them are efficient and you will have to pick those which can beneficiate you. Therefore, before you decide to run a marketing campaign, make sure to choose the most efficient medium for it.
5. Hire Professionals:
If you really want to win the race of getting higher ranking in your industry, then you will need to hire professionals. It is because there are many tasks that you cannot do alone such as designing and development. An attractive web design also plays an important role in engaging new audience. Therefore, you must consider hiring professionals to give your website a touch that can attract new visitors.
Above are some hand-picked aspects that I have found whilst carrying out competitive analysis of competitors blog and there are some other aspects as well. Therefore, if you want to get ahead of your competitor, then you must have a close look at different aspects of his blogging and I am certain that you will be going to find something that can pin your blog on top in your industry.