Foursquare is one of the most famous location-based social networking website, having 25 million users. The best part is that it can assist many small and big businesses in marketing their products effectively. Though, there are several similar services nowadays but none of them can replace or even compete with it.


There is no doubt that it is an effective marketing tool, but you will have to be very good at choosing appropriate marketing strategies and tactics to get the desired results out of it. In order to help you out, I am sharing a list of tips which will help you promote your business via Foursquare.

1.    Claim Location Of Your Business:

The first and most important thing that you will have to do before implementing pure marketing strategies on foursquare is to claim the location of your business. It will help you ensure your ownership and also assist you in marking your business on the map.

Do not forget to list your business under the exact or most related category that it will show you while adding it on foursquare. Listing it under the wrong or in-appropriate category can ruin all your efforts thus all your marketing endeavors.

2.    Fill Everything In Your Profile Form:

One of the most important things that you must pay attention to while creating your profile is to fill everything that it asks. The reason behind it is that foursquare is a location-based social media platform where people search your business though its location.

Leaving such information that you do not worth to fill can create hurdles for your targeted audience to search your business on it. As a result of it, you would not be able to get the desired outcomes out of it. Therefore, if you want to make the most of it, then you should not leave, even, the optional information.

3.    Send Updates And Special Promotions To Your Users:

Another thing that can help you promote your business quickly yet effectively is to send updates and feeds about your business to the foursquare users. Tell your audience whether you are launching a new product, organizing an event or giving away free gifts.

It will help you get attention of the people and make your presence on it. One thing that can make it more effective is not to tell them what you have for everyone but you should also tell them the special things that you have for your foursquare users only. It will surely excite them and increase the chances that they will check-in your business to see what you actually have for them.

4.    Share Engaging Information About Your Business And Others:

It is not enough to send updates and notifying your users about your new deals and special promotions that they can get. In order to market your product rapidly, you will have to engage them too. There are certain ways you can engage them but the most preferred way is to share helpful information about your business and other’s business. It is a great practice that can compel them to leave tips about your business too.

5.     Create A Page:

Last but an important step that you must take to market your company on foursquare is to create an official page on it because a page helps you manage your activity in a more proper and organized manner than a simple account. Creating it is a must thing for such companies that are situated in different locations.

It is because you can manage all your venues or locations and update the information about them with a single page. Also, all of your followers will be notified through a notification about the news or tips that you have shared on your page for any of yours or other’s business location.