Every concerned website owner and blogger thinks about the ways to increase the quality and value of his website for its visitors and for the search engines as well. One such way is to use internal links. Internal links are links on your own site that refer to other pages or articles on your blog or website.


Internal linking is the method of linking one post to another in order to provide visitors more valuable content. Internal linking plays an important role in SEO as well since it helps you get increased page views and page rankings. Internal linking of your website has numerous benefits which both your visitors and the search engines love. Some of these benefits are given below:

1.    Boost up page views

The greatest benefit that internal linking provides is the increase in the number of page views of your website. Linking your old posts to new ones is the best way to boost up your website’s conversion rate. People who are new to your website or blog will go through your old posts if they find them relevant to the one which they are currently reading at that time.

2.    Anchor texts

If you provide high quality internal links with proper use of anchor texts (the keywords or phrases used in your hyperlink), it will be easy for the visitors to navigate your site from one link to another. Easy navigation will lead the visitors where they want to go on your website. Internal links inside your website gives anchor text advantage to various web pages. Anchor texts tell the search engine bots about the content the link is referring to. It is one of the best ways to influence your search engine rankings.

3.    Distribution of link-juice

Whether the links are within your website or from external sources (external links), both are equally important from SEO point of view. Link-juice refers to the flow of domain and page value between two web pages.  It passes in the form of a “page rank” from one page to the other by means of the links. By interlinking different pages, the link-juice is equally distributed between the high and low rank pages on the website. The equal distribution of the link-juice enables your website to rank higher in the search engines, which is undoubtedly one of the greatest benefits of internal linking.

4.    Higher page ranking

Internal linking leads to higher page ranks. Google gives a page rank to every website depending upon the internal and external links in it. Whenever you include a link from an external source on your website, the link-juice flows from your web pages to the web pages of the external website. On the other hand, whenever you include internal links within your own website, the link-juice only flows within the web pages of your own site. Google page rank is greatly affected by the link-juice and when you provide internal links.

5.    Reduction in bounce rate

Bounce rate refers to the percentage or the number of users who visited your website but bounced back or left immediately, without spending much time on the site. A reduced bounce rate means that users visit and show interest not only in a single page of your website, but in other pages as well. A higher bounce rate means that you fail to provide quality content to the visitors.

Internal linking can help reduce a website’s bounce rate by providing relevant internal links to your posts and using relevant keywords to your blog or website. Because of the relevant links, users will be attracted more towards your blog or website and will be eager to stay on it for a longer time period, thus increasing your website’s ranking in the search engine results as well.

6.    Enhanced crawl rate

Internal linking also leads to better crawling and indexing of your website, which is great for search engine optimization. Crawling is the process by which search engine crawlers (or spiders) crawl and index the content of your website. Through internal linking, these web crawlers crawl and index your content much easily.