A Complete Beginner’s Guide To Content Curation
Content Curation is a process of sorting, filtering and publishing the accurate information or content under the main topic. In other words, one has to simply collect loads of information that has been posted on the web and provide a concise, customize and to the point content that can give the blog an edge.
Curating the content is not as easy as copying the other’s work and pasting it on your own blog under your name. Following are some basic yet important steps that will help you curate the content appropriately.
1. Finding The Right Topic:
The first and most complicated step is to find out the appropriate topic for the product or service you are offering. There are two things that you will have to avoid while finding the right topic for content curation. The first thing is picking up a very specific topic and second thing is picking up a broader topic.
In both of the ways mentioned above, you can only capture a fistful of audience which will ruin your efforts that you have made on curating the content. Therefore, you will have to pick up a medium-level topic that can help you grab attention of maximum people.
2. Track Your Competitor’s Content:
Another good way is to track the nature of content that your competitors are publishing. It will help you get to know what is currently trending in your industry and what people are searching for. Also, check the source of their content –if they are curating the content.
A good way to keep an eye on the latest happenings is to create an alert of the topic you are interested in or subscribe RSS feeds of the competitor’s blog. In this way, you can save a lot of your time and energy that can be wasted in searching for the latest news.
3. Change The Titles Of Curated Content:
One of the most important things that you must pay attention to, for the effective content curation, is changing the titles of everything you are curating. It will help you stand at the upper positions in the search engine results. On the other hand, curating the content with the same title will not pin your web or blog at upper position in Search Engine Result Page (SERP).
4. Do Not Curate From Some Specific Sources:
Curating the content from some particular sources is obviously not a good call and it may compel your audience to leave your web and go to the source directly. A good curator must have the good researching abilities so that he can search and curate the content from variety of sources. Therefore, you will have to make sure that you can find out the best information related to your topic but from variety of sources.
Do not forget to give the credit and reference to the creator of the content you are curating. If you have copied other’s content and has not provided the source link or reference with it, it will be considered as duplicated content which will affect the SERP.