Marketing your product through a video is the latest and one of the most powerful trends considered by professional marketers. The reason behind its effectiveness is that it has no barrier of city, state, country, continent or region.


You can simply make it for the promotion of your products and services offered by your company and post it to the video promotional platforms such as YouTube or Dailymotion and get the world wide consumers interested in it.

However, you must choose the right type of video to get the maximum and desired result out of it. If you have not chosen the appropriate type of video for marketing your product or service, you would not be able to get the expected outcomes out of it. Therefore, you must read, understand and select the right type of video for marketing from the given list.

1.    About Videos:

The first type of video is the one in which you tell the viewers about yourself or about the company and also a little about the product or service that your company offers. It is commonly posted on the “Home” or “About Us” page of the official website of an individual or firm. This particular type of video should not be more than the duration of 2 minutes.

2.    Sales Videos:

Sales video is the type of video in which you tell and inform your audience what your product and service has in it for them. You will have to just give an overview of the product or service and should not go in depth. However, you can give answer of some basic marketing questions in it. This type of video must be short and compelling too.

3.    Demonstration Videos:

This is a type of video in which you will have to give detailed information about your product and service. Tell them how it works and what are the things that they can do with it. The time duration of this particular type of videos should not be less than 3 minutes and not more than 5 minutes. One more thing that you must keep in your mind is to keep your focus on the demonstration of the product or service only and do not try to find a way to promote your product in it.

4.    Tips And Tricks Videos:

Another type of video is tips and tricks video. It is the most general and shortest type of marketing videos. It basically tells your consumers how to effectively use your product or service to make the most of it.

5.    Promotional Videos:

The last and the lengthiest type of video is the promotional video. In this type, you highlight a particular aspect of your product or service. Since it is the longest type of video, therefore, you will have to split it into three main parts.

The first part i.e. the introduction of your video should not be more than seven minutes. The second part is the longest among the three because it is the segment in which you will explain the particular features of your product and service. However, it should not be less than 8 and not more than 12 minutes. The last part is similar to conclusion and should not exceed the length of three minutes.