Google analytics is the standard tool for monitoring and analyzing the statistics of a website. It is the most popular tool used by over 57% of websites, according to a study conducted by W3techs.

There are two critical factors that make majority of webmasters inclined to trust this tool. First is that it is developed by Google – the search engine giant with a global market share of 88.8%. And, second key factor is that it is absolutely free to use. In addition to that there are lots of other aspects as well that make Google analytics a magnetizing tool such as in-depth accurate analysis, page clicks and views analysis, click through analysis, elaborate reporting via graph, etc.


Now the question is why someone would want to opt for an alternative to Google analytics? See, there are a couple reasons why you would want to that. For starters, this tool can be a bit of a drag for newbie webmasters who have little to no experience of using web analytics tools. It is because GA comes with quite an extensive set of tools, which can be nerve-wracking. Another reason of opting out of GA could be that you don’t trust its analytics and want another tool to verify the statistics of your site.

Regardless, there are dozens of alternative analytics tool out there, offering unique features and services or some new and enhanced ways to help you crack down your web analytics effortlessly. Behold 5 intuitive alternative tools to Google analytics:

1.    Clicky


Savvy or not, webmaster are looking for real-time statistics these days. Well, CLICKY is one of those GA alternatives that are offering this incredible feature. However, this tool is not only popular for its real-time analysis but it is also admired for its simple web analytics. In other words, you don’t need to be an expert to crack the visitors or click-through’s statistics of your site as you can simply do it through the customizable dashboard of CLICKY.

It comes with a free version that supports up to 3,000 daily page views. To unlock more page views and features you may opt for a paid version, with a starting price of $9.99/monthly.


•    Real-time analytics
•    Wordpress Plugin
•    Widget for iPhone and Androids
•    Visitors statistics
•    Traffic stats
•    Search Terms Stats
•    Twitter monitoring
•    Rank tracking
•    Split testing
•    Etc.

2.    Fox Metrics


A more business-centric web analytics solution, Fox Metrics allows you to track numerous events happening on your site such as newsletter views, downloads, software installation, etc. In addition to that it also offers lots of other standards metrics that’ll help you optimize your website in line with the visitors’ behavior.

Apart from offering real-time statistics, Fox metrics can also extract data that comes from cross-devices like smartphones, tablet PCs, etc. The best part is that unlike GA, Fox Metrics comes with a responsive customer support service that can help you with all your queries, round-the-clock. The lowest plan they offer starts at $20/month.


•    Actionable KPI
•    Real-time stats
•    Multi-device analytics
•    Free consulting (only available for Enterprise users)
•    Funnels
•    Subscription tracking
•    E-commerce tracking
•    Customizable Events

3.    Chartbeat


Chartbeat provides users with a dynamic analytics of their sites. It is a terrific alternative tool as it grants you fast access to some of the most powerful features that you can’t find in GA. For starters, you can extract real-time data about visitors who are moving on your site, reading any content or just idle. Also, it features scroll mapping stats, social metrics and many other significant data as well.

The best part about Chartbeat is that you can opt for a 30 day trial before using their premium account that opens at $9.9/month.


•    Historical data analysis
•    Real-time web analysis
•    Mobile user stats
•    Top pages
•    Server load
•    Social media metrics
•    Traffic source
•    Scroll mapping
•    User engagement metrics

4.    Piwik


Piwik is another analytics solution that can be availed for easy and speedy web analysis. Moreover, it is an open-source application which means you can use it without even spending a dim. Piwik is quite easy to install and also you can add multiple domains to the same installation. This free tool comes with a web-based yet simple dashboard interface which you can personalize as per your needs. Navigating the complex data and setting up different goals is also fairly easy through Piwik.


•    Mobile API
•    Real-time visitors stats
•    Top pages and URLs
•    Referrers
•    Goals
•    Customizable Dashboard
•    Data visualization
•    Goal Ecommerce
•    Historical data stats
•    Flattening report
•    Mobile traffic

5.    Mixpanel


The top two features that distinguish Mixpanel from Google and other alternative analytics solutions are Visitors Retention and Conversion Funnel. The latter metrics allows you to easy create several conversion funnels and analyze them easily. You can even set up as many complex queries as you desire without worrying about your lack of programming skills.

The visitor retention metrics empowers you to keep track of the returning visitors. This great feature can give you in-depth data on how you can modify your pages to increase recurring visits. Mixpanel’s pricing starts at $150/month.


•    User engagement statistics
•    Page views count
•    Conversion funnels
•    Visitors retention
•    Traffic source
•    Social media stats
•    Region wise traffic
•    Free package – up to 25,000 data points

So, which alternative tool you’ll use for your website? Or, do you have a better one to suggest….?